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About project
SwagFit is a personalized fitness app for online workouts based on AI for Indian Market.
Challenges
No opportunity to train in the gym.
Lack of knowledge, supervision, and assistance.
No visible result.
My Role
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User Research
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User Interview
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Competitor Analysis
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User Flow Design
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Sketching & Designing of Home, Register, Workout Screen, Workout Video and Payment Screen
Solution
Opportunity to train online anytime and anywhere, with a clear but flexible plan and schedule.
AI-based exercise tracking gives the ability to track activity and collect data from other devices.
My Approach
Discover Phase
User Research
We conducted a survey for quantitative research in which 45 people participated. we asked some questions and got some valid points that should be involved in designing this app.
What's your age and gender?
Do you follow any workout plans?
How much exercise do you do each day?
Suggestions for app features and what they dislike in other apps?
User Interview
People were involved in the survey. These people are from different fields of activity, and age categories and with different experiences.
Points from Interview
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Many people need more explicit motivation like a free week with regular training, discounts in partner stores
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People constantly forget to make adjustments to personal data such as weight and other, which can help the app to make the experience better
Competitor Analysis
The purpose of a competitor analysis is to understand your competitors' strengths and weaknesses in comparison to our own and to find a gap in the market
Click on the image to see it on expand
Define Phase
User Persona
Ideate Phase
User Flow
4 Main Screens,
3 Analytical Sections,
2 Calendar Sections and
3 Membership Options
Design Phase
Sketching
High fidelity wireframe
Registration
Home Screen
Workout Screen
Workout Video
Profile Screen
Payment Screen
Payment Done
Final Screens
Registration
Home Screen
Workout Screen
Workout Video
Profile Screen
Payment Screen
Payment Done
Component Design
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